Heartwood: The missing puzzle piece

Rohit Communities and Bedrock Homes team up develop new community in Calgary’s southeast with Alpine styling and European sensibilities.

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Two Alberta developers have teamed up to launch Heartwood, a new residential community that blends the best qualities of Alpine architecture and European styling. The community is the missing puzzle piece in the interlocking configuration of new southeast communities anchored by a stream of amenities, including the South Calgary Health Campus and North America’s largest YMCA — the Brookfield Residential YMCA at Seton.

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Heartwood, named after a tree’s centre, comprises 200 acres (81 hectares) surrounded by the communities of Mahogany to the north, Rangeview to the east and south, and Seton to the west. The community will unfold over five phases, and will eventually be home to just over 4,000 people, living in a collection of both single and multi-family home designs.

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“This is our newest foray into land development and it’s our most exciting community. It’s the centrepiece — the bridge — that brings all of these communities together,” says Luciano Salvador, executive vice-president of Rohit Communities.

Rohit, which has several developments on the go in Edmonton and area and is also developing Heartland in Cochrane, has teamed up with Edmonton builder and developer Bedrock Homes for the project. It’s their first land development partnership together. The duo has worked together on several other projects (Bedrock Homes as a builder, Rohit as a developer) in the Edmonton area, including in Rohit’s communities of Cambrian in Sherwood Park and Cherot in St. Albert.

“We’re really excited to enter into the Calgary market in this thriving sector and to partner with Rohit — they’ve proven to deliver some of the most thoughtful and beautifully designed communities in the Alberta market, and Heartwood has the potential to be another flagship community,” says Cam Ferchoff, president of Bedrock Homes, a division of the family-run Carrington Group of Companies, which has an extensive history in land development and has developed multiple communities throughout Edmonton, Leduc and Kelowna.

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Heartwood will have access to a bounty of amenities already in place in Seton’s Urban District, as well as to its own pool of unique offerings from plenty of walking trails winding through nature-filled areas to a storm pond with beautiful landscaping, two playgrounds, park sites and a select grouping of neighbourhood eateries and boutique shops.

“It’s got such a diverse set of land uses and part of it is that the major amenities are already in place. We’re really going to focus on bringing in those niche amenities that aren’t in the other communities — things like a grocery store, a bakery with a niche vibe, maybe with an Italian or Asian influence,” says Salvador, who notes that the key to a successful community is to bring the amenities online in the first phase.

“It’s really all about the timing of the amenities,” he says, noting that in many Rohit communities the fun features like the dog parks, the playgrounds, are up and running even before the first show home opens.

In addition to the amenity pool, it’s the architecture and the home designs that will set Heartwood apart.

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“It’s going to be a European mountain landscape featuring two new architectural styles — Urban Timber and Alpine Stone — and, for the most part, builders are going to have to create exclusive facades to this community,” says Kelsey Siemens, sales manager for Rohit Communities.

Most of the cues for the home designs are taken from rural landscapes — steeped pitched roofs, with plenty of timber and limestone accents. Home styles are diverse with plenty of multi-family options, with apartment-style condominiums, townhomes and duplexes. Single-family home designs will include front-drive and laned home designs and a select grouping of 12 estate-style homes with triple-car garages on pond amenity lots.

“With the homes we really want to create that sense of interaction at street level, so wider entryways with the focus on the front of the home. The timber and stone will give it a very luxurious feel,” says Siemens, noting that the beauty of the facades will encourage street-oriented living.

A collection of five apartment-style condominium projects, along with a selection of townhome and duplex designs will also be offered.

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The builder group includes Genesis Builders Group, Jayman Built, Trico Homes, Bedrock Homes and Rohit Homes. Prices will range from the high $200,000s to well over $1 million, depending on the home design.

Both Ferchoff and Salvador are strong on Calgary and area.

“It has the eyes of all of Canada on it right now. It’s a first-choice destination in Alberta with Edmonton a close second,” says Salvador.  He notes, however, that successful communities are not only about location; they are also about successful timing of amenities. “With Heartwood, we want people to see the vision right at the start with playgrounds open, commercial offerings and the pond feature and trails.”

This is a six-year development with Phase 1, which will feature 200 lots and the storm pond water feature and walking trails, just coming online.

“We’ve just broken ground,” says Salvador. Sales are targeted to begin in early fall with the first show homes open in the spring of 2025.

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