Celebrity-loved brand SMYTHE sets up shop in Calgary

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Canadian brand SMYTHE has become a mainstay with both celebrities and royals – ahem, Catherine, Princess of Wales, and Meghan, Duchess of Sussex, are among its fans. 

The Toronto-headquartered company offers contemporary women’s designs with an emphasis on tailored blazers and coats that can be worn for years to come. 

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In celebration of its new store in Calgary’s Chinook Centre, which is the first standalone SMYTHE location in Western Canada, we caught up with co-founders and designers Andrea Lenczner and Christie Smythe to learn more. 

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Q: For those who aren’t familiar, what is SMYTHE?

Andrea Lenczner: SMYTHE is a contemporary womenswear brand specializing in sportswear, most notably blazers. Coming from two different business backgrounds and design styles, Christie and I were on a unified mission to perfect one thing: the women’s blazer.

Advanced styling, methodical tailoring, and impeccable construction, SMYTHE launched in 2004 with the perfectly fitted blazer. Twenty years in, SMYTHE is now a full ready-to-wear collection designed with the same sense of mission, passion, and methodology. 

Christie Smythe and Andrea Lenczner are the co-founders of the Canadian brand Smythe. Handout

Q: Is there a ‘hero’ design from the brand? If so, which one and what makes it so popular?

Christie Smythe: For us, it’s more about a ‘hero’ category. We are a blazer-forward brand and celebrate this wardrobe item for its transformative qualities. A blazer can make an outfit and build sartorial strength for the person wearing it. Initially famous for the perfectly fitted blazer, we now design beyond a single archetype and explore all shapes and proportions through tailoring.  

Q: What made this the right time to open a store in Calgary? 

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Smythe: We enjoy a strong and loyal customer base in Alberta. Calgary was an obvious choice when locating our second store. We wanted to give our customers the most beautiful SMYTHE experience, a place to explore and appreciate the brand firsthand. We can’t wait to spend more time getting to know our Calgary customers.

Q: What can people expect to find in-store? 

Lenczner: In the fall of 2020, we launched SMYTHEHOUSE, a collection of “all-time favourite” SMYTHE silhouettes reimagined in seasonless fabrics and colours. Until now, the collection was exclusive to shopsmythe.com and our Toronto boutique; now, our customers in Calgary will have a place to come and check it out in person. 

Smythe: In addition to our seasonal collections, we will have special exclusive styles, the most recent being a collaboration with WEAR CISSA – a “reinvented basics” line founded by SMYTHE’s first model and muse, Lisa Priolo. 

Q: Any plans to set up shop in any other Canadian cities? 

Lenczner: We would love that. Stay tuned.  

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